The Story 2017-03-29T16:05:15+00:00


A Santa Monica local, Victor purchased his first motorcycle on his 21st birthday.

Initially, the simple feelings of anonymity and freedom was what attracted him to two wheels. The solitude. The focus. The tranquility. The escapism. But he rapidly became fixated on the power, speed and control as he immersed himself in the motorcycle lifestyle.

As an enthusiast, he had a vision: a space that offered the highest quality products and service with a personal touch, a place where customers felt more like members.

In 2006, Moto Club Santa Monica was born.

7-day work-weeks and living at the shop, the struggle to get the business off the ground was not for the faint of heart. Investing himself completely, against all odds, his vision never faded.

Ten years later Moto Club stands unmoved from it’s original home in the heart of Santa Monica, California. 

A destination for beginners, enthusiasts and advanced riders, Moto Club Santa Monica is about the experience and takes pride in carrying exclusive hand-picked brands and making every customer feel at home.

A tight-knit staff, Moto Club embodies the feeling of family and authenticity when entering the store. Victor and his team are proud of their “no compromise” environment and run a shop dedicated to the passion that fuels the local motorcycle community. With an unparalleled selection of gear, motorcycles and service, Moto Club Santa Monica is where the European motorcycle lifestyle thrives.




For Victor, Moto Club has been a true Labor Of Love fueled by passion, not dissimilar to the culture that is found in the brands he chooses to carry. Humbled by the continued support of the local motorcycle community that has spanned over 10 years, he continues his pursuit of excellent customer service.

When the Aprilia RSV4 was unveiled in 2008, it was love at first sight but he has countless miles on Ducati, Yamaha and Triumph motorcycles. For fun, he enjoys the local Santa Monica fitness lifestyle.



In 2012, the stars aligned when Andrea was sent to Moto Club to became Victor’s right hand man in the making of “Moto Club 2.0”. Italian-born and raised, he followed his father’s motorcycle footsteps which led to racing scooters and riding countless miles around the “Cathedral of Speed” Mugello Circuit. The Italian has his heart beating for Honda machines and you can always find him behind the scenes, collaborating with Victor on new ways to dominate the motorcycle world or simply organizing events at the racetrack where you can’t miss his Italian Style!


THE CONCIERGE  “Listening To Your Needs”

Deva joined Moto Club in 2015 where her main role is to serve as a liaison between the clientele and the team. To identify a clien’t needs accurately is an opportunity to be creative going above and beyond to provide a unique and personalized customer experience. Deva Holds an Audio Engineering diploma from the SAE Institute Paris, studied Contemporary Art at Villa Arson Nice and Shakespeare at LAMDA London.



Brian joined Moto Club in 2010. Factory Certified, he is your Aprilia and Ducati doctor. The woods of Michigan is where he spent his childhood riding motorcycles with his father, cultivating his innate mechanical skills. His obsession with finding the solution to any challenge made him instrumental to Moto Club, taking every machine he works on very personally. Have you seen his custom electrical work?



Meticulous by nature, Jeff is your Triumph & Japanese motorcycle specialist, the other half of the Service Team at Moto Club Santa Monica He rides a heavily-customized Triumph (two, actually) and a track-dedicated Suzuki GSXR-1000. Jeff joined Moto Club in 2013. While his passion is predominantly geared towards performance upgrades and custom-built Modern Classics (he always has a mysterious project bike on the side getting completely revamped), he has a loyal following of daily commuters and Modern Classics collectors alike.  If you stop by the shop, you’ll likely hear James Brown blaring from his work station!